The latter have physical size limitations, which constrain the process as the number of ideas grows. Though one can brainstorm individually, the technique works better in a group, as ideas expressed by one participant trigger more ideas from others, often based on associations, and the participants can benefit from each other’s experience and knowledge.īrainstorming using a software tool has a lot of advantages over the traditional way of capturing ideas like flip-charts or white-boards. Unorthodox and unusual thoughts are welcome, and no criticism or justification is allowed in order to encourage participation. The participants keep a record of their ideas as they come to mind, without thinking them over. The key to brainstorming is putting off the process of evaluating ideas until a later stage. Usually brainstorming involves a group of people generating a lot of ideas in a short period of time. Brainstorming is a way of generating ideas related to a specific theme.
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